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Research papers

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Dorte Tjellesen
June 15, 1987
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Citation

Tjellesen, D. (1987a, June 15). A comparison between internal and external market surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-comparison-between-internal-and-external-market-surveys